Ivory;

I found Adam through the BBC Introducing stage at Reading Festival... I watched a video of his live performance and was immediately won over by his sound. Similarly to George Ezra this time last year, something about him stood out whilst he was performing: be it enjoyment from his music or the comfort in believing in his sound; it is these two traits which make an artist successful. Ivory was a song which grabbed my attention from his live set and caused me to follow him on Twitter and see what he was up too, hoping the wave which seems to carry artists from swimming to riding the current would find him and help him get this music out there. Surely enough, his EP 'More to Life' was added to Spotify, with Ivory announced as the BBC Introducing track on Radio 1's Playlist for the following week... As these things usually work, the hardest part is getting an audience for your music. I'm hoping people catch onto Adam French because I think he's got something and creating music which is very interesting. 

Ivory is a puzzle with many different elements and sections which all piece together to produce an alternative but current sound. The song does not follow popular song-writing techniques, with different instruments and ideas being developed and introduced as the song starts throughout to the end, yet listeners are not lost as French never moves too far away to something you don't recognise but moves far enough to excite and invite you to take the journey with him. However, some could say that allows the song to be more organic and as such, describe the emotions expressed in the lyrics to be portrayed more accurately. The folk influences in the guitar strumming and drum beats give the track warmth, with the plucking near the tail-end of the track being my favourite part of the song, completely hugging me and refusing to let me go. The quieter and chilled section of the track, focusing on just the piano and French's voice lead in nicely into the faster paced plucked arpeggio chords on the guitar, displaying how French is able to incorporate his different ideas and make it work, producing a master of pieces or un-maze like puzzle.

I have to say I most definitely will continue to follow Adam French and am excited to what he will produce next. His music is unique; I think what impresses me most about him is how he uses musicin the way he does, not afraid to mirror emotions rather than just pleasing an ear, but don't get me wrong. Ivory along with More to Life form his EP are wonderful to listen too, regardless of everything else.